THE VINYL: BEATS x HIROSHI FUJIWARA
To capture the attention of the audience at HYPEFEST we served up a fresh take on the vintage typology of a record record store. A massive plant and Neon wall drew attendees into the experience space where eight different artist collaborators curated a collection of their favorite albums.
The space was decked out in bright colors and a custom foil wrap with accents of green transluscent acrylic and live foliage. A large central table with premium record players meant guests could spin and listen to each album on the newest Beats headphones. QR codes gave access to more info about the artist and the opportunity to by each album. Occupying the back wall of the space was a special display case created for Hiroshi Fujiwara's 12 x 12 art + music installation.
A project with Optimist Inc.
