SXSW: UBER EATS ACTIVATION
This was Uber Eats first time showing up at SXSW in Austin TX and their first ever public facing activation. In order to showcase the litany of talent and treats UE had lined up, we created two branded spaces: a concert venue at the LZR performance space with a focus on food, and a diner-style walkthrough window on the main nightime drag of the festival for quick pickup. We also coordinated severay surprise food interventions spread through the city to get treats to those waiting in long lines. Uber’s brand identity came through loud and clear in the design of both spaces, which were a hit with festivalgoers as well as the client.
A project with Optimist Inc.
UBER EATS HOUSE HEADLINERS
UE HOUSE DESIGN
WALKTHROUGH WINDOW
