NIKE x REVOLVE : AF1 ICONS
After three decades of updated and, colorways, and collabs, Nike and Jordan brand wanted to shake up the identity of their 1’s . The result was six versions of each shoe based on unique personalities: Sage, Rebel, Explorer, Jester, and Lover. We created a media / influencer event at the Revolve store on Melrose for the product launch that centered around freestanding “closets” that reflected the spirit and personality of each shoe.
A project with Optimist Inc.
THE JESTERS
THE LOVERS
THE EXPLORERS
THE REBELS
THE SAGES
