NIKE x MELROSE
Nike by Melrose was designed as the brand’s first flagship store powered by online retail data. For the first time ever Nike curated the selection of products in this store based on buying patterns and app user app data from members in the area to ensure it’s always stocked with LA specific styles.
We partnered with Nike’s internal design team to concept, design and create this unique store. The design of this store is entirely of LA from the local artist mural on the exterior, to the graphic inside that invokes a sunrise over the ocean. The layout of the store centers around the sneaker bar (constructed from actual Nike shoeboxes) where customers interact with athletes for a number of different services.
Role: Creative + Designer [Spatial / Architectural / Graphic Design / 3D Rendering]
A project with Optimist Inc. + Nike GRD
