VANDALIZE THE STAGE
Expanding on the concept of purposeful defacement and old shit / new use for Nike’s 2019 US Open collection, we designed a product seeding space with authentic street style. The ask was that we completely transform the 6th floor of Nike’s NYC HQ, which we accomplished with a brutalist pallate. Concrete acted as a textural backdrop for the gear and a way to bring the materaility of the street inside while mirrored panels throughout the space reflected and amplified the view of city outside.
A project with Optimist Inc.
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