NIKE JOYRIDE RELEASE
We created a journey of relaxation, excitement, and fun by leveraging bold colors, minimal decor, and playful installations. The Joyride design centered around creating meaningful moments of surprise that utilized large scale manifestations of Nike’s Joyride bead tech. A massive balloon installation was waiting for guests in the staging area, and when the session began the garage door opened to reveal the Joy Room with dramatically lit hero display and another installation floating above. The Ride Room was kept in darkness for the initial warmup, and then dramatically revealed as the wraparound LED wall sprang to life, illuminating the translucent separation curtain. Additional LED panels on the ceiling flooded the room with color, creating a fully immersive running environment.
Role: Lead Designer [Experience and Display Design + Conceptual Renders]
A project with Optimist Inc.
