MARNI : WEARWEARE A/R _
This project began with a radical idea: that we 3D scan the entire MARNI Spring / Summer 2022 collection on site during the fashion week show. We partnered with a scanning company overseas that specialized in rapid 360 photography, and managed to sucessfully capture over 40 individual looks during the runway show. I then developed a process for creating, refining, and manually embelishing the 3D captured models to the highest levels of material accuracy. The collection is full of bold colors and rich materials and it was key to the project that the final models clearly depict the various detailed textiles, while keeping the 3D files small enough to work with A/R. After a significant amount of work put into rebuilding and optimizing each model, I ended up with 20 final 3D looks from which we created an interactive we-based shoppable A/R lookbook.
Roles: Lead Designer + Creative Direction
( Web Design + 3D Model Creation + Renderings + Animations )
A Project with FTR + Geoff Bennett (Lead Website Developer)
