JORDAN ALL STAR WEEKEND
We designed a dramatic press reveal event for Jordan brand’s reveal of their official All-Star game jerseys. The event was broadcast live on TNT + NBA and included a panel discussion with Spike Lee, a theatrical reveal of the jerseys, and wrapped up with a live permance by Travis Scott. I contributed to design of the stage, fabric tunnel + lighting, jersey reveal, and additional product displays.
Role: Designer [Installation + Display Design / Experience / Build Excecution]
A project with Optimist Inc. + Jordan Brand
