IFA BERLIN: BEATS BY DRE
KALEIDOSCOPIC BEATS: Remixing berlin into a surreal landscape of light and sound.
We created a massive reflective chamber for the Beats activation at SOHO house Berlin that guests could step inside of to demo the newest wireless headphones in an uniquely immersive way. Once seated inside, six tapered mirror panels captured the view outside the venue and turned it into a faceted virtual sphere. Embedded LED strips at each end of the chamber and between the panels changed in color and intensity to match the mood of each track.
A project with Optimist Inc.
